The market for Indian wines is believed to be worth $150 million. Imports of red wine represent 30 per cent, while the rest is sold to the market in India. The red wine price in India is industry is expected to grow at a compound annual percentage (CAGR) between 20 and 25 per cent.
The total population of India that is overdrinking has reached 485 million and is undergoing changes that have established an everyday drinking culture, particularly in cities. The cultural and social stigma surrounding drinking alcohol is gradually declining, and specific drinks like wine have become symbols of class in society and are increasing in value.
Red wine price in India is regarded as having a primarily male alcohol-drinking population who enjoy drinking rum, whisky, beer and other drinks that are alcoholic. In its way, the wine is more suited to women's preferences. But, for people of the upper and middle classes, the perception of this is changing rapidly. This is the best gift option for anniversary parties, birthdays, and many other occasions.